Competitive strengths 
Symrise has a leading position on the global market for fragrances and flavors. We attribute this fact particularly to the following competitive strengths:
- Good positioning on the attractive market for fragrances and flavors
- Global presence with particularly good growth potential in specific regional markets and with major customers
- Innovative product range with good market prospects thanks to efficient and creative research and development activities
- Closeness to customers and product development skills
- Successful implementation of programmes to strengthen profitability and the competitive position.
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