Strategy and objectives 
The goal of the corporate strategy adopted by Symrise for the entire Group is to record sustained, profit-oriented growth.
We aim to be an essential partner for our customers by supplying an attractive range, particularly of solutions that offer an additional benefit (“and” products) and to become of the world's three leading companies in the fragrance and flavor industry.
Our medium-term objectives:
- Sales growth that is substantially higher than the growth of the fragrance and flavor market in general
- Improvement in profitability
The core elements of our strategy are:
- Concentration on the development of innovative, high-margin products
- Targeted strategic acquisitions to strengthen technological expertise
- Development into an essential partner for our customers
- Further increase in earnings by making concerted improvements to profitability
- Targeted expansion strategy in selected regional markets
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